Tips, guides and news for local businesses and the customers who find them.
A real estate brokerage in Sacramento launches a beautiful new website. Within a month, its neighborhood guide pages, which brought steady traffic for years,…
Read articleA homeowner in Omaha visits her insurer’s website to find a local agent and clicks the Find an Agent tool. The top result is…
Read articleA patient in Columbus finds a physical therapy practice whose website lists her insurance plan. She books an evaluation, then learns at check-in that…
Read articleA software support company in Raleigh adds an AI chatbot to its website to answer questions after hours. Within a week, the bot tells…
Read articleA tutoring center in Plano notices that inquiries spike in late July and again in early January, then drop sharply. One summer, the center’s…
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